Archive for May 24, 2016

Graphic Policy

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This wasn’t supposed to happen, was it?

Less than five years ago, when DC re-launched their entire line with their obviously-hastily-assembled “New 52” initiative, we were promised that “this was the big one,” that the changes it introduced were “permanent,” and that the then-new version of the corporate universe it presented was “here to stay.” At first, of course, sales were strong, but it didn’t take long for one thing to become very clear : people just weren’t crazy about this purportedly “darker,” more “mature,” and more “realistic” world their favorite characters were inhabiting. DC’s “brain” trust tried some tinkering around the edges here and there, and even went the “soft relaunch” route just last summer when they re-branded everything “DC You” and tried to impose a “lighter” tone on just about everything by means of editorial edict, but the writing was on the wall — as sales on pretty…

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